Tylinn

  Africa’s creator economy is evolving — and fast. For years, creators across the continent have relied on brand deals, sponsorships, and one-off collaborations to monetize their influence. While visibility has grown,  income has remained unstable . Likes don’t pay bills. Virality doesn’t guarantee longevity. That’s why a growing number of African creators —  storytellers, writers, influencers, musicians, griots, and digital creatives  — are shifting toward a new model: becoming Certified Partners. At the center of this shift is  Axumwe’s Nairobi New Moon Roadshow . The Problem With the Traditional Creator Model Most creators face the same challenges: Income depends on algorithms they don’t control Brand deals are inconsistent and short-term Growth doesn’t translate into ownership Cultural storytelling is often monetized by others In short, creators build audiences — but  platforms and brands capture the value . Africa needs a system where creators don’t ju...